Work
Selected case studies. The context, the decision, what I shipped, the outcome, and what I'd do differently.
- Head of Product & AI · 2023-2025 Brand Ninja: repositioning a $29 tool into a $1M ARR enterprise business $5k MRR to $1M ARR in 22 months (3.3x YoY), across 48 brands; first $100k contracts with Zscaler and the NBA Read the case study
- Founder · 2026 hey anna: founding an analyst, not a chatbot Live with billing enabled; 13 core features shipped solo in under 6 months; positioned at sub-$1/day against $400+/mo analyst alternatives Read the case study
- Independent research · 2026 Multimodal embedding art: concept algebra in a shared representation space Concept algebra across four modalities in a shared embedding space Read the case study